Updated: Jul 9, 2020
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As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creators, businesses, and app developers who can find new and innovative ways to help us shop, learn, and connect. So whether you own a business yourself or would like to work for one, let's see how you can get involved in the digital world.
Doing business online brings lots of fantastic opportunities – it can help your company in new and exciting ways. Once your business is online the following may create a bonus for your venture;-
Five Benefits of Digital Presence for your business.
· Finding lots of new customers – everyone’s online these days
· Selling your products or services straight from your website or app
· Targeted Audience Advertisement
· Popularity and Testimonials
The above-mentioned advantages will not only lead to better growth in your business but also helps you grow your personality by interacting with many different people online. Let us dive into each aspect to understand how far the bullet points will impact on each one of your business.
1) Finding lots of new customers (everyone is online these days)-
Let’s say you’re a Beauty parlor makeup artist whose business has grown strictly through referrals and word of mouth. So far, you’ve not had any digital presence, but now you want to take your business to the next level. How will being online help your business succeed? One of the biggest advantages of being online is reaping the benefits of search. Having a digital presence means you’ll be visible when people go online and search for a business like yours.
Well, the possibilities are virtually endless. When a customer clicks a link to your website there’s so much they can learn about you. They might watch a video you posted about a recent wedding bride makeup time-lapse that demonstrates your knowledge which could lead testimonials from happy customers. They might look through your pricing guide, find your shop on a map, or find out your offer free during festival seasons and annual monthly discounts you might offer to customers. Maybe they’ll fill out a form to ask a question or request a quote. All the digital presence in a sense of the many ways you can benefit from being online will help you to reap the benefits from a search engine or Digital marketing benefits.
2) Selling your products or services straight from your website-
To explain more precisely I will cover different factors to demonstrate the benefits.
a) Economic Factor-The Cost of selling products on the E-commerce Website is Economical compared to the Bricks and Mortar store. The whole sales system for your business is automated online. You will, therefore, save on staff, wages, and other business costs, which are usually an expense such as electricity, rent and heating costs. The money that you have saved can then be used to develop your e-commerce website and product range further.
b) Analyzing Factor-E-commerce websites is very effective in allowing you to determine which products are selling successfully, to ensure the stock levels of these products are increased. Additionally how these successful products can be diversified to develop a larger range of products to sell through the website. This will allow you to grow your business in terms of sales, customer base, and profits. This has consequently allowed you to dramatically diversify your product range into many sectors.
c) Geographical Factor - E-commerce websites reduce any geographical restrictions you would normally face with an office-based business. You can be anywhere around the world and still successfully oversee your e-commerce business.
d) Time Factor -With E-commerce websites, you are not restricting your potential customers, as they can view your website at any time of day. This means as a business you are maximizing your sales and profits.
3) Targeted Audience Advertisement-
Targeted advertising is a form of advertising, including online, that is directed towards audiences with certain traits, based on the product or person the advertiser is promoting.
These traits can either be demographic which are focused on race, economic status, sex, age, generation, the level of education, income level, and employment or they can be psychographically focused which are based on the consumer's values, personality, attitudes, opinions, lifestyles, and interests. They can also be behavioral variables, such as browser history, purchase history, and other recent activity.
Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product's attribute. This eliminates waste and unwanted people to view our advertisement cost to convert reliable and honest customers for your products and services.
4) Popularity and Testimonials-
Popularity means for a product in olden days was through word of mouth, but now as the world has moved on to the digital world where every individual spends his average day time on social media for an hour according to a global report. To gain popularity for a certain brand or product or service can achieve through the social media platform.
The best part of social media platforms is a hundred percent free and user friendly and no geographical boundaries. This makes it more exciting for a business owner to scale and review his product or service globally.
5) Analytics -
The most important aspect of converting or taking a business online is to easily analyze the behavior of the customers on products or services they purchase from a particular website. This can be narrowed down for the advertisements which can be modified and analyzed so precisely to understand which type of interaction customers are engaged with the products or services they offer. The variety of tools offered by social media platforms is so splendid and free which makes it more like a festival buffet. Well, ignore the statement about the festival “HaHa”. What I am trying to say is the tools offered by multiple platforms like Facebook, Instagram, Youtube, and Google covers a wide array of categories to improve our products services and advertising campaigns to scale your Business.
These are the benefits anyone can reap from google and various other information sources to scale their business both offline and online. Thank you for reading this Blog Post. Do follow us on Social Media platforms and Kindly share this Blog Post.