Updated: Aug 14, 2020
Well, Everyone knows the importance of Logo for a Brand to be recognized among people. Most of the brands in India have a major drawback in Logo Designing and Brand recognition for their business. They don't get the amount of recognition for their products or services. This is not just because of the bad products or services they offer. It's because of how they represent themself as a premium brand. Unlike other countries Logo and Brand for business plays a major role and they are successful even though their price is higher compared to local products.
There are a few things which I like to share with a few tips and Tricks for Logo designing.
How to find logo design ideas, it was a tough question to answer, because I can’t teach you creativity, but there are some methods that help you get creative and come up with great logo design concepts.
So today, I am going to walk you through the process of designing a logo, but I will concentrate on the thinking behind the design part.
In order to generate great logo design ideas, you have to put in the time into the thinking behind the design, it’s a whole process, if you follow it, you will be in a good position to come up with good ideas, that works as a great solution for the client’s problem.
To start the thinking process, you have to collect every information needed of your client, and this can easily be done by creating a creative brief, It’s a simple document you send to your client, that ask thoughtful questions about the client and his business, in order to gather specific information about the project and to define your client’s expectations. Analyze brief, discover & research business competitors and target audience.
After sending the creative brief document to the client, he will respond with the information needed. The company's name is Organic juice hub. The client wanted something elegant and classy, at the same time the logo needs to reflect the Fruits aspect. To achieve that, we will use the logo’s main keywords to extract some unexpected ideas, that is what we call mind mapping. Mind mapping is the creation of a visual representation of the words related to the main topic, then finding other associations to these words, in order to generate creative logo ideas.
After The mind mapping phase, I make separated lists, each main word with its associations. then I take off the words that I find inconvenient to the project, then I make some combinations of three words, one word from each list, so I can get some unexpected ideas for the logo.
Sketching Saul Bass said
"Have no Fear of Perfection,Because you will never Reach it."
So, these are the combinations of the word that I extracted from the Mind Mapping and the word Associations. To attend the right solution for your logo, you have to execute all the combinations, then you filter them, and the stronger survive. For example, My Company Logo Space Monkey has unique look where a monkey has a tie and a hat which indicates that the Monkey is Professional and Funky too. To Reflect our Creativity in what we do and we are so much professional about our work.
The Space Monkey also means although the human's evolution from Monkeys but the first living species to return earth alive in Rocket after returning from space was the Monkey. We always wanted to be the first and best in what we do.
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Welcome to Our Space and Be funky to Look as a Moneky in Fake world around you.